Breaking news highlights
PRESENTATIONFecha: 01 Nov 2017
An unexpected announcement took place in the notorious Salón Look Madrid 2017 trade show which left the industry shaking with excitement! The International Hairdressing Awards® will take place in Madrid and the major presentation of this exciting new venture was presented just before Effervescene, the educational avant-garde show. The International Hairdressing Awards® showed their power on November 5th, explaining the project’s main pillars: six categories, a jury composed by internationally renowned hairdressers, a catwalk with the most important teams of the world, and a purple carpet, the red carpet of global hairdressing. Launched within the framework of Salón Look Madrid 2017, the aim of these new awards is to become the event of reference in global hairdressing industry, the awards where all the awards converge, powered by hairdressers. Mikel Luzea, founder and director of the International Hairdressing Awards®, was in charge of launching this powerful venture.